Useful Ways B2B Sales Teams Can Improve Their Operation Results

Business-to-business (B2B) sales are sales made between two businesses, rather than a business and a consumer. Generally speaking, B2B sales are much larger, more consistent, and involve much more educated buyers.

If your business specializes in B2B sales, then it is highly likely that one of your main concerns is increasing your sale’s teams results. The better your sales team’s results, the more profitable your business will be.

This post will explore this topic, explaining how you can increase your sales team’s performance and results, and make their department more efficient.

Latest Technology

Your sales team won’t be able to improve their operation results unless they are given access to the latest software and technology. The reason for this is that your company will be competing against many others. If the companies you are competing against have given their sales teams access to new technology, then they will be able to outdo you. Giving your sales team technology to use puts you on equal footing with your competition. According to, a software can aid in deal progression, deal visibility, and improving your customer’s experience doing business with you. Always read a software or technology manufacturer’s reviews before you buy their products.

Sales Focus

Your sales team needs to focus on making sales. You shouldn’t ask them to do anything else. A lot of business owners give their sales teams other tasks to do, like marketing, or creating reports unrelated to the sales department. If you give your sales team other tasks to complete, then they won’t be able to focus on streamlining and optimizing your company’s sales. Make sure that the only task your sales team has is to increase sales. Giving them other things to do can distract them.

Appointing Manager

A team can’t run itself. You need to make sure that you appoint a team leader to manage your sales team. Most businesses appoint an existing team member, but some experts recommend hiring somebody from outside of the team. While adding a new person to a team can cause conflict or disagreements, it can be a good way to ensure that you get somebody who is very qualified and experienced. You can use a recruitment agency to help you to find candidates for the position.

Regular Meetings

Make sure that you hold regular meetings with your sales team so that you can find out what’s going on with them individually, and how the team is performing. A lot of business owners delegate chairing sales meetings to other senior staff members, but it’s a good idea for you to chair them yourself. The reason for this is that it will be motivational for your staff to get to meet you and talk to you, and it will also give you an opportunity to cover anything that you think is important (i.e., reaching out to a specific client or supplier). Meetings will give you a chance to communicate directly with your sales team.

Outline Goals

If you want your sales team to be as effective as possible, then you need to make sure that they have clear goals and objectives that they are working towards. As you are your business’s owner, you will have more important things to do than sitting down and working out goals, so you should delegate this task to your sales team’s leader. Make sure that the goals outlined are realistic and achievable. Most businesses find that creating quarterly goals is best because quarterly goals are tangible and can actually be felt. Annual goals can be hard to work towards because they are so far off into the future.

Expert Training

Your sales team needs to be trained properly. While it is already very likely that they have had a significant amount of training in sales (otherwise you wouldn’t have hired them) it can’t hurt for you to provide them with additional training. You don’t have to pay for them to go off to an expensive training seminar—you can sign them up for an online masterclass in sales. Make sure that you ask them to do this during business hours. It’s not fair to expect your staff to have to study sales at home, in their free time.

Hiring Assistants

If you have a very large, fast-moving sales team, then one very effective way of making their lives easier (and in turn improving their performance) is to hire assistants for them. Even in sales, there are lots of repetitive administrative tasks that need to be completed. These tasks can take up a lot of your sales team’s time. Hiring assistants for them will mean that they don’t have to worry about these repetitive tasks and can instead focus on getting more sales. Make sure that the people you hire as secretaries and assistants are very experienced so that they don’t drag your team down.

Internal Development

Internal development is always something that you should be working toward. If you are not familiar with the term, then it refers to the act of constantly developing and honing your sales team’s skills. Getting them to attend online courses is one way of doing this. Another way of doing this is sending them to sales seminars, which take place on a regular basis. Sales seminars can distract them from their jobs, however, so it’s a good idea to send them to these infrequently. Some businesses find that sending half of their team at one time, and then the other half after, is a good way to keep sales running while ensuring development is achieved.

Giving Rewards

When your sales team performs very well, you need to reward them. The worst thing that you can do as a business owner is to not give gifts and bonuses to your sales team when they achieve their goals or outdo themselves. Giving rewards will incentivize further high achievement. Some businesses give Christmas bonuses, while others give their sales teams extra vacation time. You can also consider introducing an ‘employee of the month’ scheme. An employee of the month scheme can be very motivational.

Your sales team is one of your business’s most important departments. If you aren’t constantly thinking of ways to improve their performance, then your business’s sales could become stagnant. The more efficient your sales team is, the more sales they will make.